Design is basically problem solving. Not all problems are brought to us by clients, especially those with low financial value.
Every day all of us are encountered by smaller and bigger problems that affect and restricts people’ life, the environment, innovation and job creation.
We decided NOT to sit and wait for clients to bring the challenges to our doorstep. .
Being the only design agency in Uganda and with a vision of improving lives in LMIC and areas of crisis, we are using our expertise and resources to identify and research significant challenges. Common for all of them is that they will have major social impact, if / when solved.
Significant challenges backed by research are ideated and brought forward to an early stage with proposed solution (s). It will take more to solve these problems and so we are constantly looking for partners to join our efforts.
Some of the projects turn out to have a sound business potential, which we want to investigate further and potentially bring to the market either in partnership or via royalty agreement.
However, it will take more than our talent and hard work to solve these problems, so we are constantly looking for partners to join our efforts. Some of the projects turn out to have a sound business potential. We hope to investigate these ideas further, and potentially bring them to the market.
The majority of the projects we research and ideate are issues of low awareness, low interest, and lack business incentive. But for the people affected by them, these problems matter.
And they matter for us. We dedicate approximately 25 % of our time to identify, research, ideate and actively seek funding for problems we believe are worth solving.